So you want to scale into Latin America. Where do you start?







Latin America represents a huge market for high-tech companies–a market that many North American companies overlook.

There’s no better time to diversify markets. And if you’re new to Latin America, the Pacific Alliance is a great start—not to mention Brazil, Argentina, and Uruguay.

Export Development Canada (EDC) and Startup Canada awarded Go South! Consulting Inc  to lead a series of five LatAm 101 workshops across Canada in 2016.

This year, Go South! are perparing eight LatAm 101 workshops across both Canada and Latin America—Toronto (x 3), Waterloo, Sao Paolo, Lima, Bogota, and Mexico City.

Sign up to our newsletter today to learn the dates of the upcoming LatAm 101 workshops.

PLUS—special opportunities for micro-sponsorship are available. Expand your brand in different markets. for more details.

Pictures by: Tyx, JoaquinsanchezAR, Marcosleal, Ms643,

Take the Next Step and Go Global!

11123538363_07bb05134a_bWe understand your business and we want your company to grow! Latin America represents a great opportunity for many Canadian tech companies in expanding phase.


Go South! Consulting has created a program to support 10 Canadian tech-companies to expand business into Latin America. This is the best time to do it!

“We need to think beyond the United States and engage with Mexico in a positive way and engage beyond Mexico to Latin and South America. These are the things that I think are exciting about the coming years.” Prime Minister Justin Trudeau, APEC 2016

If you’d like to take the next step, apply as per the following document.

International Market Research and Contacts

Questions or comments please don’t hesitate to contact us.

Argentina and Uruguay: An Explosive Combination of Entrepreneurship and Innovation

Uruguay and Argentina are very similar countries in terms of language, food and culture. In terms of business and economy, however, they are very different.


After many years of economic difficulties, the election of President Macri signals a change of course, and the country is now transitioning to more centrist economic policies, including active support for the growing entrepreneurial ecosystem.

Uruguay’s economy is solid, and based largely on finance, agriculture and tourism. The country is one of the safest countries in Latin America. Despite Uruguay’s liberal politics, the culture is quite conservative.

Uruguay punches well above its weight in Latin America. Former president Mujica’s liberal financial and social policies led The Economist to name Uruguay their “Country of the Year 2013.” Uruguay’s strategic location, combined with a well-educated work force and open trade policies, make it an ideal hub for doing business in the region.

Uruguay is also a logistics and financial hub for businesses operating in the region. The country’s unique zona libre (free trade zone) allow importers to maintain large quantities of stock in Uruguay without ever passing through customs – “stock in transit” – ideal for just-in-time fulfillment to Brazil and Argentina.

The two countries have developed a strong talent pool of experienced software engineers, who in addition possess some of the best English-speaking skills in the region. Many successful startups have come out of Argentina, including Bluesmart, Despegar, and Mercado Libre.

Learn more about these two amazing startup ecosystems in our White Paper.

Brazil: When crisis means opportunity

sao_paulo_brasil-cc-yb-sa-wikipediaBrazil is unique in Latin America, not just because they speak Portuguese, but also because the way they do business differs from their Spanish-speaking neighbors.

Brazil, the saying goes, is really many Brazils—regional differences across this enormous country are striking.

With one legal system, one language, one currency, with a population of 200 million consumers—Brazil is tantalizing for foreign investors, but oh-so-tricky to pull off in practice. Brazil has one of the most advanced financial systems in the world, but also presents one of the most complicated and bureaucratic taxation systems in the world. This intimidates companies wanting to do business in Brazil but these obstacles are manageable. By partnering with a local company, or hiring a Brazilian representative on the ground, you can better take advantage of the many opportunities to do business in the country.

Today in 2016, Brazil is going through one of the worst economic crises in its history, and some people ask, is it still worth seeking business opportunities in Brazil right now?

The answer is yes—especially in the tech sector.


Read our white paper about the Startup Ecosystem in Brazil.

Go South! Consulting Inc., is preparing a trade mission to Brazil in November 2016, if you’d like to be part of a startup ecosystem tour, training sessions, trade shows and introductory meetings, please send us an email to

This white paper has been created in association with Occasio International Advisory Services.

The next meeting Canada-LatAm is in Mexico!

If you’re looking for the next market, for softlanding and crosslanding alternatives to scale your startup, you should come to Mexico this year.

For the third time we’re presenting a platform where Canada and Latin America can present their programs, find collaboration opportunities and help startups to scale!

We are thrilled to have representatives from Canada such as DMZ Ryerson, University of Waterloo, Invest Toronto, NACO, Export Development Canada and Pycap Corp., and from Latin America we have a great representation from Mexico: Startup Mexico, INADEM, ProMexico, Tec Monterrey, Angel Ventures between others.

The meeting is also with Startup Brasil, Startup Buenos Aires, Startup Chile, I-DEV International from Peru and some other representatives coming from Colombia, Costa Rica and other countries from Latin America.

It’s an amazing time to expand business, specially when you’re supported by Global Affairs Canada, ProMexico, Tec Monterrey, UPS, DMZ Ryerson and Moneta Partners.

The communities that are involved are so active in their own startup ecosystems we feel supported by Startup Canada, Startup Toronto, Startup Peel, Startup Buenos Aires, Startup Chile, Startup Brasil, Startup Peru and Younoodle. All of them are great organizations working hard to encourage people to create their own companies.

What are you going to see in Mexico this year?

We’re planning a startup ecosystem tour in October 12, visiting four companies supporting startups in Mexico city.

In October 13, we’re presenting the programs of Startup Mexico, Startup Brasil, Startup Chile and Startup Buenos Aires. We have a great keynote, honored to have Robert Lane presenting the 20 facts for what startups fail, and then we have the presentations of DMZ Ryerson, NACO, Angel Ventures Mexico, finally closing up with a great keynote from University of Waterloo.

In October 14, we’re having the presentations of Pycap Corp, Tec Monterrey and a panel of how to go global with institutions that are helping startups to expand business. As well, we’re having special sections in the three sectors booming up right now in Mexico: Fintech, IoT and Energy.

We’re going to have an extra activity, this is a surprise we’re going to release soon!

Check the agenda and decide soon if you’re going to Mexico this year. To Register go to this LINK and apply the promo code: LATAM2016 it’ll give you 50% discount.

See you in Mexico!

University Business Incubators from Latin America meeting their counterpart in Canada

IMG_1232A delegation of Universities from Colombia visited Canada earlier this month to explore bilateral trade opportunities.

Go South! Consulting Inc. organized visits to top accelerators and incubators in Toronto, Montreal, Ottawa, and Waterloo.

The delegation, led by ASCUN (the Association of Business Incubators of Colombia), were impressed by the Canadian startup ecosystem, and are eager to find ways to work with Canada going forward.

“You never change things by fighting the existing reality. To change something build a new model that makes the existing model OBSOLETE”. R Buclenister Fuller. I believe this is the learning we got from this visit… we should trust each other and in ourselves —Julian Gutierrez, leader of the Colombian delegation.

What does it take to put together a successful trade delegation? Read
our new case study and find out.



dmz-logo-ryersonTORONTO, July 5, 2016 – Today, Ryerson University and the DMZ, the top-ranked university-based incubator in North America and third in the world, have signed a Memorandum of Understanding (MoU) with ProMexico and LatAm Startups.

The signing of the MoU comes off the heels of President of Mexico, Enrique Peña Nieto’s visit to Ottawa for the North American Leaders’ Summit, which focused on creating a more integrated and globally competitive North American economy.

The MoU will provide a framework to coordinate efforts in enabling collaboration on joint entrepreneurship programs and supporting innovators in developing invaluable insights and relationships abroad.

“This partnership creates an opportunity for joint ventures aimed at maximizing the impact of international opportunities for entrepreneurs and broadening innovation globally,” said Mohamed Lachemi, President and Vice-Chancellor of Ryerson University. “We’re delighted to partner with ProMexico and LatAm Startups to provide a bridge for innovative technology businesses to collaborate in various sectors between Canada, Mexico and the rest of Latin America.”

One of the possible initiatives to be delivered in collaboration with ProMexico and LatAm Startups is an exchange program providing the opportunity for tech entrepreneurs from each location to spend two weeks in the sister incubation centre. During this stay, the winning entrepreneurs will be able to meet with key stakeholders to help scale their business internationally. The Guadalajara Creative Digital City (Ciudad Creativa Digital), an ecosystem that boosts Mexico’s economic development, will be supporting this program.

“The importance of providing a global network for high-potential startups to scale internationally is immeasurable,” says Francisco N. González Díaz, CEO of ProMexico. “Entrepreneurs from both countries should be given the opportunity to connect with like-minded talent abroad and leverage the wealth of opportunities in a thriving foreign market.”

Since opening its doors in 2010, the DMZ has made it a priority to foster international opportunities for entrepreneurs. The DMZ has created links to top-tier incubators and accelerators around the world by hosting international entrepreneurs from the United Kingdom, South Africa, India, Israel and more.

“It is essential to develop strategic partnerships that create soft landings for promising startups and SMEs in global markets,” says Abdullah Snobar, Executive Director at the DMZ. “The signing of our MoU with ProMexico and LatAm Startups presents an opportunity to provide new platforms for our entrepreneurs to accelerate market access in Latin America.”

The MoU with ProMexico and LatAm Startups contributes to the DMZ’s mission to provide entrepreneurs ‘borderless innovation’ by connecting them with mentors, investors and customers internationally.

Through this partnership, entrepreneurs from Mexico and the DMZ at Ryerson University can leap onto the world stage with ample business opportunities and deeper insight into the international market.

Go South! Consulting Inc., is a proud funding partner of LatAm Startups.

Creating a Meaningful Business Experience

The Government of Chile (ProChile) hired Go South! Consulting to create a special agenda for the one-day visit of 10 IT Chilean companies to Toronto. The companies came to Canada for the first time.


The goal was to maximize business, networking, and learning opportunities during the visit.

As result

  • The ecosystem tour was a success. The Chilean companies were impressed by how well-developed the Toronto startup ecosystem is, and are now eager to do business with Canada.
  • The training sessions were an eye-opener for visiting companies, who did not realize how different doing business in Canada would be. Now they are prepared!
  • The networking event gave them a chance to unwind, and socialize with high-tech Toronto co-founders. Of such things are future business deals made.

Learn more about this special experience for the 10 IT companies from Chile visiting Canada: Case Study

Training Sessions on a Roll, Waterloo up Next!

Go South! Consulting, are holding five free training sessions for Canadian high-tech companies that want to scale into the booming Latin American markets.


Our first training session was this week in Toronto—and it was a success!

Our next training session will take place in Waterloo in early July…

The traIMG_0062ining sessions are funded and supported by Startup Canada and Export Development Canada (EDC), and thus free for Canadian startups who wish to attend.

Startup Canada wrote in their official announcement:

Startup Canada ( and Export Development Canada ( announced the recipients of the Adam Chowaniec Memorial Fund for Global Entrepreneurship. The Fund invests in high-impact initiatives that advance the prospects of Canada’s globally oriented, entrepreneur-led companies.

Don’t miss the Waterloo Training Session, this July 5th! thanks to Startup Waterloo, City of Waterloo and Waterloo Small Business Centre for supporting this initiative!


Mexico: The Bridge for Latin American and North American startups

Mexico has a booming high-tech economy, with soaring demand for both B2C, B2B, and B2G solutions. Part of NAFTA, Mexico is the natural “first step” into Latin America for most businesses considering a move into the region.

The country has its own, very particular culture and business model. Mexico is not similar to any other in the region. All LatAm countries have some slang, but Mexican vocabulary is rich with local dialect, and misunderstandings during a business negotiation are possible if you don’t speak Mexican.

Greater Mexico City alone has a population of 21.2 million people, around 7% of the country’s total population. But Mexico City is not the only business center in Mexico. Medium-sized cities like Monterrey and Guadalajara, each with around 4 million people, are both important high-tech hubs.

According to the World Economic Forum, in 2015 Mexico produced more than 110,000 engineering graduates, placing the country in the top ten worldwide, and the leader in Latin America.

Adriana_Tortajada“We want to support entrepreneurs that are thinking they can change the world with their solutions, those solutions that can fix some of the traditional problems we have in the country and that can scale to the region”

—Adriana Tortajada, General Director of Entrepreneurship and Financial programs at INADEM

Mexico has a long history of being the gateway between English-speaking North America and the rest of Latin America. Going forward, Mexico looks set to continue that role in the high-tech innovation space.

Find more about one of the most diverse startup nations in Latin America White Paper: Mexico Startup Ecosystem

Mexico_Startup Ecosystem_V1