Case Study: A Renewable Energy Innovator improving sales in Latin America

blog15A lot of global companies apply the same marketing strategy across the “Third World”— Asia, Africa and Latin America.

There are, alas, more than “Three Worlds”, and what works in Africa and Asia rarely works in Latin America. (Is Latin America the “Second World”? Just asking.)

In our new case study, we tell the story of a renewable energy innovator with sluggish sales in the region, and how their new marketing strategy actually made things worse. Here’s how we would fix their strategy.

For more information about our Case Study, click on this link and download the PDF.

2 thoughts on “Case Study: A Renewable Energy Innovator improving sales in Latin America

  1. ML,

    Your article is so timely! Items 2 and 4, hiring a new manager and keeping sales reps motivate, are often so underestimated.

    Company leadership often assumes sales reps are not humans, so they get neglected. The sales unit is the heart and soul of a company. Go South Consulting is one of the few consulting firms that identity critical areas for companies to improve in order to realize more revenue and potentially higher profits.

    Great post!

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