A lot of global companies apply the same marketing strategy across the “Third World”— Asia, Africa and Latin America.
There are, alas, more than “Three Worlds”, and what works in Africa and Asia rarely works in Latin America. (Is Latin America the “Second World”? Just asking.)
In our new case study, we tell the story of a renewable energy innovator with sluggish sales in the region, and how their new marketing strategy actually made things worse. Here’s how we would fix their strategy.
For more information about our Case Study, click on this link and download the PDF.